8 Unusual CRE Strategies

Unusual Commercial Real Estate Opportunities- Brick and Mortar Academy

Unusual Commercial Real Estate Strategies You Probably Didn’t Think Of


Commercial real estate investing requires creativity and a willingness to explore unconventional strategies. While traditional approaches can be effective, thinking outside the box can lead to unique opportunities and competitive advantages. In this section, we will explore some unusual commercial real estate strategies that can help investors unlock untapped potential and maximize returns.

Strategy 1: Adaptive Reuse

Adaptive reuse involves repurposing an existing commercial property for a different use than its original intention. This strategy allows investors to leverage the unique characteristics and location of a property to meet evolving market demands. For example, converting an old warehouse into a trendy loft-style office space or transforming a historic building into a mixed-use development. Adaptive reuse not only preserves architectural heritage but also opens up opportunities for innovative and profitable ventures.

Strategy 2: Co-Working Spaces

The rise of remote work and the gig economy has fueled the demand for flexible office solutions. Investing in co-working spaces offers a unique approach to commercial real estate. By creating shared workspaces with modern amenities, entrepreneurs, freelancers, and small businesses can benefit from cost-effective and collaborative environments. This strategy maximizes the utilization of space while providing a scalable and attractive option for a diverse range of professionals.

Strategy 3: Pop-Up Retail

Pop-up retail has gained popularity as a strategy to create buzz and generate interest in commercial spaces. This approach involves leasing short-term spaces to retailers, artists, or entrepreneurs looking for temporary opportunities to showcase their products or services. Pop-up retail allows property owners to capitalize on vacant spaces, attract foot traffic, and potentially discover new long-term tenants. It also injects vibrancy and variety into commercial districts.

Strategy 4: Vertical Integration

Vertical integration involves owning multiple stages of the supply chain within a commercial real estate investment. For instance, a developer may not only own the commercial property but also establish businesses or services that directly serve the property’s occupants or customers. This strategy allows investors to capture additional revenue streams and exercise greater control over the tenant mix and overall customer experience.

Strategy 5: Niche Markets

Targeting niche markets can be a lucrative strategy in commercial real estate. Rather than pursuing broad market segments, investors can focus on specialized sectors with unique requirements. Examples of niche markets include medical office buildings, self-storage facilities, data centers, or student housing. By catering to specific needs and demand, investors can tap into underserved markets and potentially achieve higher rental yields and lower vacancy rates.

Strategy 6: Property Redevelopment

Property redevelopment involves revitalizing and upgrading existing properties to enhance their value and attractiveness. This strategy requires a visionary approach to identify underutilized or outdated properties with the potential for transformation. Redevelopment projects can range from simple renovations to complete reimagining, such as converting an underperforming shopping mall into a vibrant mixed-use community. Property redevelopment unlocks hidden value and can lead to significant returns on investment.

Strategy 7: Micro-Units

Micro-units are compact residential units typically consisting of studio apartments or small living spaces. This strategy caters to the growing demand for affordable and minimalist housing options, especially in urban areas. By optimizing the use of space, developers can increase the number of units within a commercial property, providing affordable options for young professionals, students, or individuals seeking compact living arrangements.

Strategy 8: Technology Integration

Integrating technology into commercial properties can enhance efficiency, sustainability, and tenant experience. Examples include implementing smart building systems for energy management, incorporating advanced security systems, or providing seamless connectivity. Technology integration not only differentiates a property but also improves operational efficiency and reduces long-term costs.


Unusual commercial real estate strategies offer investors opportunities to stand out in a competitive market and uncover untapped potential. From adaptive reuse to embracing niche markets and leveraging technology, these strategies encourage creativity, innovation, and a fresh perspective. By thinking outside the box and exploring unconventional approaches, investors can maximize returns, attract tenants, and create unique and profitable commercial real estate ventures.

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